AI Solution Empowers K-Beauty Leader SKIN1004

In a groundbreaking move, commerce AX specialist Indent Corporation has inked a deal to provide cutting-edge marketing AI Software-as-a-Service (SaaS) to SKIN1004, the flagship skincare brand of beauty powerhouse Craver. This partnership, announced on the 7th, marks a pivotal moment in the K-beauty industry's global expansion strategy.

The Korean cosmetics sector is experiencing an unprecedented boom, with small and medium-sized brands accounting for a staggering 67.4% of exports in Q1 this year, according to the Ministry of SMEs and Startups. Among these trailblazers, SKIN1004 stands out as one of the "Big Four" driving the third wave of the K-beauty phenomenon, alongside Beauty of Choseon, ANUA, and TirTir.

SKIN1004's global footprint is nothing short of impressive. With a near-total focus on international markets - a whopping 95% of sales coming from overseas - the brand has captivated audiences across North America, Southeast Asia, Europe, the Middle East, China, and Japan. This global appeal has propelled Craver's revenue past the 100 billion won mark in the first half of the year alone.

Enter Spray AI, the game-changing AI marketing automation solution for influencer gifting and social media, developed by Indent Corporation. This pioneering technology is set to turbocharge SKIN1004's global market expansion and market share growth. By leveraging AI, SKIN1004 plans to maximize synergies with its brand assets, automating everything from influencer selection on Instagram and TikTok to outreach, contracting, content guidance, uploads, and post-campaign management - all while keeping costs low and efficiency high.

What sets Spray AI apart is its holistic approach to influencer gifting. Beyond just identifying and engaging influencers, the AI dives deep into content performance metrics, analyzing real reach and user engagement to crack the code of social media content algorithms. The system then categorizes the most impactful branded content, allowing SKIN1004 to laser-focus its marketing resources for maximum effect.

Perhaps most crucially, Spray AI's capabilities extend across more than 60 countries, enabling truly localized influencer gifting campaigns that resonate with diverse cultures and sensibilities beyond just English-speaking markets. This cultural finesse is expected to significantly amplify SKIN1004's marketing impact on a global scale.

Kwak In-seung, CIO of Craver and head of SKIN1004, shared his excitement: "We chose Indent's AI technology as the fastest and most effective way to execute marketing strategies tailored to the diverse nationalities and cultures essential for global expansion. As we continue our strong performance, we plan to further solidify our brand's market position in the latter half of the year through AI utilization and expanded offline experiences."

Yoon Tae-seok, CEO of Indent, expressed his pride in the partnership: "It's an honor to support a leading brand's global expansion as K-beauty's worldwide popularity surges. We're committed to providing effective AI solutions that enable small and medium-sized brands to make impactful global debuts, despite limited budgets and manpower."

As the K-beauty wave continues to sweep across the globe, this strategic alliance between SKIN1004 and Indent Corporation showcases the transformative power of AI in influencer gifting and international marketing. It's a testament to how innovative technologies can level the playing field, allowing emerging brands to compete on a global stage and redefine the future of beauty marketing.

This collaboration between SKIN1004 and Indent Corporation serves as a blueprint for other K-beauty brands looking to leverage AI-powered influencer gifting strategies to expand their global reach. As the industry continues to evolve, we can expect to see more companies following suit, embracing advanced technologies to navigate the complex landscape of international beauty markets and connect with consumers worldwide.

This article has been translated and adapted from the original Korean publication in Maeil Business Newspaper (매일경제).
Source: https://m.mk.co.kr/amp/11086797